GOOGLE AD GRANT MANAGEMENT
Google Ad Grants provides eligible nonprofits with $10,000 per month in free advertising. Ensure compliance, optimize every dollar, and elevate your reach with Vandy Marketing’s Google Ad Grant management services.
WHY MANAGEMENT MATTERS
Nonprofits often hire us to maintain their Google ad grants account. With Vandy Marketing actively managing your ads, you can attracts more donors, volunteers, and support for your cause.
GET RESULTS
The Google Ads platform is intricate and constantly evolving. The smallest change can impact your results. Gain confidence with a proven expert who applies optimizations to help your Google ad campaigns perform well.
See if you qualify in minutes by reviewing these three simple requirements. We can walk you through every step of the application and provide ongoing support after approval.
REQUIREMENT #1
You must be federally registered and hold a CRA charity number.
REQUIREMENT #2
You’re not a government entity, hospital, or school.
REQUIREMENT #3
Your website must clearly show your charitable mission.
WHAT WE OFFER
Your free advertising grant is most effective when managed by an expert. Management of Google ad grants demands skill and attention to detail. Partnering with Vandy Marketing can bridge this gap. We drive real results for nonprofits.
Our dedicated team builds and optimizes campaigns, perform keyword research, and crafts targeted ads to help nonprofits reach the right supporters.
We continuously monitor your account, offer analytics, adjust bids, and refine strategies so your campaigns stay effective and drive the results you need.
Your account remains compliant thanks to diligent management of conversion tracking, CTR, and Google’s policies, keeping your grant active and secure.
FREE ACCOUNT AUDIT
You may have been taking things into your own hands and feeling overwhelmed with managing everything, from conversion tracking to keywords and campaign setup. Our free audit helps you avoid policy violations and ensures your campaigns drive maximum impact.
GOOGLE AD CREDITS EXPLAINED
When you get approved, funds are not paid out directly to you in the form of a deposit or cheque. Instead, Google awards you up to $10K worth of free ads in the form of an account credit. This works through a pay per click model: every time a user clicks on your Google ad, the cost is deducted from your account balance until the monthly $10K is used up.
An estimate of cost per click for for common nonprofit industries is shown below (prices in CAD):
CPC: $3.30
CPC: $1.97
CPC: $1.97
CPC: $3.37
CPC: $1.97
CPC: $4.42
CAMPAIGNS AVAILABLE
Currently, there’s only one campaign type available. With Search, you can drive traffic, secure donations, and increase mission awareness.
SEARCH CAMPAIGNS
Google Ads offers many different types of campaigns, but not all of them are available under the nonprofits Ad Grants program. What is available, however, are Search campaigns, which are excellent for achieving visibility at the top of Google and driving website visitors. To maintain eligibility, Ad Grants requires careful oversight. But once your ads are up and running — and carefully managed by a dedicated team of experts such as Vandy Marketing — Search ads can drive lasting impact.
GET FREE ADVERTISING
Cost per click depends on the individual keywords you want to focus on. The cost per click for nonprofits generally ranges from about $1.97 to $5.08 for Search campaigns. This means that, when you do the math, you could receive an additional 4,400 clicks per month—for free.
NEXT STEPS
Many nonprofits don’t know that the Google ad grants program exists. If you’re an organization without a Google grants account, here’s how you get started:
STEP 1
The first step in securing your Google Ad grants is to apply for a nonprofits account. If you already run ads with Google, you will need to create a separate account to get access.
STEP 2
Once approved, it’s time to create your first campaign. You will also need to track successful actions with “conversion tracking”, which can be handled through Google Tag manager.
STEP 3
To get the most out of your Google ad grants campaign, you will need to optimize your site, keywords, budgets, and more. This comes with a learning curve, but we’re here to help.
STEP 4
Finally, you will enjoy the benefits: more people know about your missions, and you’re getting more donations, volunteers, email sign-ups, and support from people in your community.
STAY COMPLIANT
Did you know you’re required to maintain a 5% click through rate and have conversion tracking enabled? We monitor these and other important rules to keep your Google grant account eligible.
FREQUENTLY ASKED QUESTIONS
Below are our answers to common questions we receive from nonprofits about the Google ad grant.
The first step is to apply for the nonprofits grant program on the official website and wait for the Google team to respond. The program is currently not available to government entities, hospitals, or schools, so if your organization falls into one of these categories, it’s unlikely you get approved for the program.
Funds are not paid out to nonprofits in the form of a cheque, but are provided as credits within the Google Ads platform. Once you receive the funds, the next focus is setting up a campaign with all the right keywords and settings applied.
If you’re not generating the traffic you were hoping for, and require expertise from a team that specializes in helping organizations achieve success with Google for nonprofits, feel free to reach out to our team for support. Expertise is critical for keeping your grant account in good health.
Yes, it is. The Google Ad grant is valued at $10,000 per month and intended for nonprofits that want to advertise through the Google ads network. It’s great for nonprofits that want to reach more people but have tight budgets.
Whether your organization is trying to attract new supporters or build a team of volunteers, the program is designed to help your organization make a difference in your community.
If you’re still unsure, visiting the official Google Ad Grants website will provide additional information about how organizations across the world use the grant to attract more donors, recruit volunteers, and expand their audiences.
In order to get access to Google grants, you first need to apply on the official website. Be sure to have your nonprofit’s legal documentation ready, such as registration, tax ID number, and certificates of charitable status. Once you’re approved, simply sign in on the official Google Ads website.
The Google Ad Grant offers eligible nonprofits up to $10,000 per month in free Google Ads credit, usable on Search and Performance Max campaigns. It’s a great way for nonprofits to boost their reach without spending their own budget, though there are rules around eligibility and how the funds can be used. To apply for the grant, visit the official website.
FREE ACCOUNT AUDIT
Google Ad Grants come with specific rules that every nonprofit must follow to keep their account active. Missing even a small requirement, like maintaining a 5% CTR or setting up conversion tracking, can put your grant at risk.